Sales Promotion Essay Example for Free

Sales Promotion EssayIt typically cannot reverse a genuine declining gross sales trend. Marketers cannot reasonable expect sales promotion to alter refection of an inferior product into acceptance. Sales promotion may even weaken the brand image. Sales promotion has also been blamed for encouraging competitive retaliation. short volume gain at the sacrifice of profits. Forward Buying People buy more than they need at the deal price. Pay-for-Performance Trade Promotions Retailers are rewarded for devising sales to consumers rather than making purchases from manufacturers.Ethical and Legal Issues in Sales Promotion Deceptive Sales Promotion Fraud The Fake Storefront medical dressing the Ballot Box Playing the Middleman The Redemption Scam Diverting (or Arbitraging) Secretly purchasing a product where it is less expensive, usually as a result of a trade promotion, and reselling in areas where prices Final considerations Dont promote if the product is not good Promotions rarely sto p a declining sales curve It is very easy to lose the promotional gains made if your promotion has not been effective in retaining new customers. So the product has to speak for itself.The object lens of the promotion is to wean away users from competition and create new users. Excessive promotions lead to diminishing returns and may devalue the brand Promotions may be utilise in conjunction with advertising and other marketing communication tools It should be novel and attractive Ensure supply lines are good and adequate telephone circuit is available right through the promotion Cater for contingencies. Have escape routes built into the plan Trade has to be handled tactfully Reimburse incentives/ rewards/ gifts promptly must(prenominal) be within the legal boundaries