Wednesday, October 30, 2019

Kant vs Mill Essay Example | Topics and Well Written Essays - 500 words

Kant vs Mill - Essay Example Kant’s philosophy fundamentally revolves around the deontological ethics. He has presented a philosophy regarding the duty, or moral obligation of an individual. According to Kant, an act can be deemed as appropriate and right if the individual originally did the act considering it as his/her moral obligation. In view of Kant, it is just nothing else but duty that can entitle an act as right (Schwartz). Kant thinks that duty essentially makes the actions morally sound and justified as compared to their maxims. However, maxims can also be right provided that it is possible to universalize them. Unlike Kant, Mill’s visualization of the concept of moral philosophy is fundamentally teleological. He believes in the consequences of actions. As long as they are good, every action is justified. Mill does not pay any regard to the will or intention behind committing an act. To Mill, it is the act’s consequence that matters at the end of the day. Mill says that an act is r ight as long as it gives rise to pleasure or relieves pain. Unlike Kant, Mill’s visualization of the concept of moral philosophy is fundamentally teleological. He believes in the consequences of actions. As long as they are good, every action is justified. Mill does not pay any regard to the will or intention behind committing an act. To Mill, it is the act’s consequence that matters at the end of the day. Mill says that an act is right as long as it gives rise to pleasure or relieves pain.

Monday, October 28, 2019

The importance of realism in British soap opera Essay Example for Free

The importance of realism in British soap opera Essay Corrie, Enders and Brookie are all one. Family Affairs and The Archers are too. These shows are all a part of the great institution known as the British Soap Operas. Originating from when they were U.S. daytime drama programs sponsored by soap manufacturers, they were aimed at 1930s housewives with Opera ironically mocking the storylines that were thought of as being trivial and domestic. Soaps have always remained melodramatic, outrageous and containing high emotional content. They explore the domestic and personal worlds of their characters, which make the audience become more fascinated with the everyday drama of relationships and communities then with apparent serious events such as politics or current affairs. Soaps are mainly revolved around an established location (a street, close, square or an area). Some Soap, such as The Bill and Casualty are known to be occupational soaps, revolving around a workplace. The key factors in Soap are the community places where everyone knows each other making storylines a lot more possible. The Local pub is a place where gossip can be spread fast and enemies cannot avoid one another. Meaning a confrontation (a la Mike Baldwin and Ken Barlow) is inevitable providing a worthwhile appearance in soap. A big part of the Soap Operas popularity is realism, which is the dominant mode of representation in Television and Media. The term usually implies that the media text attempts to represent an external reality; Soaps are realistic because it is accurately reproduces the part and culture of the world its referring to. The uses of conventions aid this representation. A series of conventions is used to charm the audience into the world. Locations, narrative structures and mise-en-scene conventions are a few which attract the audience. If everyone in Eastenders drove Mercedes convertibles with the top down in October, it wouldnt match the reality of it happening at the same time in East End London. Whilst still being dramatic, soaps have always connected to their audience using realism. To achieve this the audience should feel the Soap should be set in contemporary setting meaning it should be set in the present day or at least modern times which the audience can recognize. The drama should contain people who the audience can identify with; a character like Phil Mitchell is more believable then someone having superhero powers (think Superman, Buffy). This means the audience are able to believe the characters are real people too, because of their possible human existence. Realism is also constructed by Soaps revolving around the working class, who make up the majority of the audience. Storylines and activities such as popping into the local are believable. These conventions are evident in popular soaps such as Coronation Street (1960-), Eastenders (1985-) and Brookside (1982-2003). Storylines in Soaps make realism more realistic; the social issues conveyed are usually negative. These things that are significant in society and in the news at one time or another, these controversial storylines prompt quick conflicting response. Some issues are long-standing such as alcoholism, teenage pregnancy, abortion, drugs and rape. Soap operas tend to reflect as many social issues as they can, which can be seen as a attempt to educate and support viewers. Often there is a help line number for victims who have suffered the same fate as the character after the episode. The long storyline of Mark Fowler in Eastenders being HIV positive was started in the 80s a time when the disease was being discovered and the show took the issue and proved that the suffering characters are like real people and arent protected by their fictional state. The storyline was followed until Marks eventual death in 2003. This also shows that every single dialogue written in Soaps can influence the future plots. However, some storylines arent so reflective. Weve just seen Dirty Den Watts reappear in EastEnders, despite having died 10years ago. The writers wrote him back in by revisiting the day when his body was dragged out of a river and that cryptically his body wasnt identified. If he had been identified, this storyline wouldnt be gripping 17million viewers currently. Notice that there was no help lines for viewers who have had people come back from the dead, proving that the writers arent using realism to illustrate this storyline. Adding to the realism is the location, many small communities have basic meeting places the shops, pub and repair garage are just a few. This provides the characters with a assembly point where storyline titbits can be exchanged and the viewer more informed. These local public places are magnified in the Soap. Almost every woman in Coronation Street works at Underworld, which would almost never happen in a real street. This unrealistic setting employs the realistic storyline The woman at underworld would be gossiping about a wedding or other storyline that would inform the viewers more detail of the story. The gossiping and bitchy female workplace is also evident in the real world. Also Soap has the proximity of everything being so close to one another. Rita in Coronation Street goes from working all day in a Newsagent to having a night out at the Rovers. Nobody goes very far away. In a Truman Show style it is almost as it the characters do not know of a world outside Weatherfield. Important in adding to the realism is sound. It is always diegetic, like when the train goes past the market stalls in EastEnders. This can make the show seem more real because the 5.35 train to North London has just gone past a busy market. This makes the whole concept more believable. Representation of the characters is also important. East end London is full of different ethnicities, different genders, sexual preference, ages, occupations, incomes and backgrounds and the characters in Eastenders are meant to be a represent society. The more different characters in the Soap, the more authentic it is. Soaps mostly rely on conflict with one another, as do most things; it comes down to Good vs. Bad. Audiences all go through conflict with one another, believing they are right. To have characters do the same provides the audience with a reassurance that everyone disagrees and that conflict is inevitable. There is a disagreement about the value of Soap Opera. Some say Soaps are Junk TV predictable and limited in stimulation of the mind. For others they are examples of realism, reflecting the society they depict by tackling social issues in a dramatic form. Thus, the importance of realism in soap operas is vital to their success. Cemented as their own institution, avid fans can cling onto story lines and events in a bid to relate to scenarios in their life. Although a strong example, the HIV Mark Fowler storyline has the possibility to help and support victims so much that if they actually remembered that Mark Fowler is fictional the story crumbles and they may feel vulnerable and alone. Having the empathy of someone else going through the same can encourage an audience so much that the realistic features found in Soaps should be exact, so the audience can accept the story and relate. To me, it seems anything but trivial and domestic.

Saturday, October 26, 2019

Shakespears sounds Essay examples -- Literary Analysis, Shakespeare

There are many benefits as to why plays are used to deliver entertainment rather than an author just writing their story on paper. A play pleases visual and auditory senses, while still delivering an entertaining storyline. Words on a page are simply no match for a play with the â€Å"extras† that come into the making of a play. Quoted to for his plays he wrote Ben Jonson said about William Shakespeare, â€Å"Soule of the Age! The applause! delight! The wonder of our stage!† William Shakespeare is one of the most influential playwrights to have ever existed. He was aware of what could be done on stage through his plays and the different roles that the effects of sound could have in his plays. This is specifically shown in Shakespeare’s play The Tempest. In The Tempest the different sounds that are featured throughout the play have a role of their own. Several different sounds are included throughout the play, including thunder, music, and several sounds that are made by the spirit Ariel. The many sounds in Shakespeare’s The Tempest are included to guide the completion of Prospero’s plan of forgiving his enemies. Although the sounds may seem at first as only to be extra text Shakespeare included in his play, with a further in depth look the magnitude of their role can be seen. The most evident of sounds that is seen in the play, happens to be the first text seen in the play. The play opens up with the stage directions, â€Å"On a ship at sea: a tempestuous noise of thunder and lightning heard† (I.i.1-2). This was not just filler to start off the play. Shakespeare had a specific purpose as to why he starts off The Tempest in this way. The sound of the thunder in this case literally sets the scene for the entire play. This sound may be arguably... ...tage performances and great number of plays of Shakespeare that are read, one needs to remember to use their imagination while reading Shakespeare. As Mitchell writes in her explanation of Shakespeare’s many sounds throughout his many plays, â€Å"Since sound effects contribute to emotional impact, it is useful to interpret them correctly† (Mitchell 127). It may be possible to argue that The Tempest by William Shakespeare, should add the character â€Å"sound† into the lead role. The influence that the various sounds have throughout the play truly alter the characters paths and cause them to fall deeply into the plan of Prospero. Without sound, the plot of Prospero could not have been completed. William Shakespeare incorporated sound perfectly, again proving his genius as a playwright and giving anyone who reads or watches the play and witty and entertaining plot.

Thursday, October 24, 2019

Transformational Leadership

A lot of research has gone into the subject of leadership skills as seen from a number of several different perspectives. As a matter of fact, from the early years of 1900 onwards, analysis on the types of leadership and their models have been going on, and initially the point of concentration was on the leader, and his followers. Researchers of the time, however, came to the conclusion that no single characteristic or trait could be taken as being fully explanatory of any particular leader's abilities and his capacity, and thereafter researchers began the process of analyzing and examining the situation and its influences on a leader and his abilities, and also made several attempts to try to distinguish effective from non-effective leaders. The purpose of such analysis was actually to determine which leadership behaviors were exactly exemplified by effective leaders, and which were not. (History of leadership Research) Therefore, in order to better understand why some people were effective leaders and some were not, researchers used the so-called ‘contingency model' in order to analyze and to conclude the various connections that must exist between personal traits, situational variables, and the effectiveness of a leader. In later years, especially during the 1970's and the 1980's, the point of concentration for studying effective leadership qualities in an individual shifted to the individual characteristics of a leader which served to make him a better leader, and which brought his company immense profits. The research more often than not concluded that leaders and leadership are important and in fact crucial and vital components of any organization. (History of leadership Research) In fact, the basic notion of leadership and its influence process has been a very important one through the years, especially when taken in the context of human relations and public relations within an organization. This is the framework, then, upon which much research on the various models of leadership have been carried out through the years and it is often considered to be the more useful one upon which to conduct analyses. This is because of the widely acknowledged fact that the very social process through which one individual tries to exert his own influence on others in his own way is actually demonstrated in a large number of inter personal relationships between a number of people anywhere in the world. (Tannenbaum; Weschler; Massarik, 1961) Some examples of these are the relationship between the ‘superior and his subordinate', the staff with the line, the salesman with his customer, the consultant with his client, a teacher with his student, the husband with his wife, a parent with his child, and so on and so forth. These are the normal relationships that always occur in the context of groups, and within organizations, and also within a set of cultures, and are in turn influenced by the organizations and cultures themselves. Therefore, it can be stated that when one desires to understand leadership better, then one would have to try to gain a deep insight into the very nature and character of a personality or of a group or of an organization. Thereafter, one must attempt to analyze the various cultural variables that would invariably be present in any one group of several different individuals, and then analyze the various interrelationships between them and the variables that are seen in a system of influence of this particular kind. The two most important elements in such a framework of leadership analyses are, primarily, the so called ‘social sensitivity' or what is also known as 'empathy', and ‘action flexibility', or what is also known as ‘behavioral flexibility'. Both these variables are of extreme importance when analyzing leadership, and its effectiveness and its causes. (Tannenbaum; Weschler; Massarik, 1961) It must be noted that the word ‘leadership' as such is a very widely used word indeed, and social workers, political activists, orators and scholars and of course numerous others all utilize it in their speech and in their writing. However, what must also be noted is the fact that not everyone agrees about its actual and true meaning; among the social scientists, leadership has come to represent something that will always constantly shift and change, and transform its primary focus first on one thing and then another. There is a lot more work to be carried out before it can be truly stated that there is indeed a systematic and a basic theory for leadership, and a full fledged framework developed upon which to accurately measure effective leadership. When taken through history, leadership studies have been effectively showing the shifting focus on theoretical orientation of leadership studies; whereas early studies concentrated on the study of the leader as a person, to the exclusion of various other variables, later studies laid emphasis on isolating the physical and the psychological characteristics of the leader, and these were considered to be traits which were in fact differentiating the leader from all the other members of the group. (Tannenbaum; Weschler; Massarik, 1961) Likewise, the concept of spirituality in leadership is a relatively newer idea, and one that researchers have started to analyze only recently, having been ignored as a concept for the past hundreds of years before today. However, one must not forget that throughout our social history, man has been able to identify his own inner moral as well as spiritual standards, and seen them for the influence they tend to cast upon human actions in general. In fact, it can even be stated that it is man's inner sense of spiritual wholeness that defines mankind as such, and also determines man's inner values, his sense of morality and justice, and therefore tends to direct man's actions and the various decisions that he makes in his daily life and also in his working life. (Fairholm, 1997) Therefore, it must be remembered that spirituality plays a very important role in a leader's various actions and in his process of decisions making, as well as in the followers' lives. Every single individual has an innate sense of who he is, what he is doing, and where he is going, and all these various concepts are guided by his inner spirituality. As a matter of fact, it can be stated that it is this true inner self that actually guides man in general and a leader as well. Spirit is therefore an inseparable part of the leadership of an individual, and it is this that guides him in his various actions. In today's fast paced world, the workplace in fact becomes a central part of one's life, and this means that one would have to relate one's own personal spiritual values with his workplace vales, and this in turn becomes the most important and central part of leadership. (Fairholm, 1997) There are, to date, numerous models of leadership, that have been found to be effective after intensive research conducted through many years, and the interest in what exactly makes a good and effective and efficient leader is still an extremely interesting topic. Some of the better leadership models are, according to research, the following: the participative styles of leadership, which, according to studies conducted by Hawthorne and Kurt Lewin and Likert, invariably lead to an enhanced job satisfaction, and also to a better performance. Another is the ‘contingency theory', which argues that the proper or the right or the most effective leadership style is something that constantly changing accord to the present context. One example of this model is that explained by Blake and Mouton's managerial Grid, according to which organization developmental practices can be easily analyzed. (Leadership Theories, 1) Another is the ‘instrumental theory', according to which a lot of stress is placed on the task, as well as on the person oriented behavioral patterns, like, for example, delegation, and participation on the part of the leader in order to gain better effectiveness from the others in his team. Inspirational leadership theories are based on the fact that a single individual, with his inspiring personality and way of life and method of thinking, be able to influence his team into better performances. These leaders are, more often than not, inspirational persons, and they are at times called transformational leaders too. This type of leader would appeal to the inherent value and visions of the team of followers around him, upon whom he would be able to cast a great influence. He would not only be able to inspire and instill confidence among them, but also be able to motivate them to change wherever and whenever necessary for the progress of the organization. (Leadership Theories, 1) The ‘informal leader' is the person who has not exactly been appointed to leadership, but would be able to, in general, assume leadership in manifold other ways. Another leadership theory is the so-called ‘path goal theory', according to which the expectancy theory of motivations comes to the fore, wherein a leader is responsible for motivating his team well, and into giving better performances in general. This theory draws on the following four different styles of leadership: supportive, directive, participative, and finally, direction oriented. The actual choice of style finally depends on the task to be performed, and the individual who is expected to perform the task. For example, a routine task would need a more supportive style of leadership, while a complex and tough task would need a directive type of leadership. (Leadership Theories, 1) Compare and Contrast Leadership Models: It is now quite evident that one of the predominant themes as far as management studies is concerned is the most important role that an effective and an efficient leader would play in the effective running of an organization, of any kind, and, as a matter of fact, the position of the leader has been elevated to someone of heroic proportions, and he is termed as someone who is the prime determinant of his organization's success or of its failure. The model leader is, therefore, an individual who is in possession of a set of known and researched set of behaviors and patterns, as acknowledged by researchers all over the world, and who would be able to effectively motivate his team of members in such a way that they would be able to give their optimum bets performances for the benefit of their organization. These are some of the better known and accepted leadership models, which some of the very bets leaders in the industry have been known to follow and emulate for the betterment of the firm. One model is the ‘Contingency Theory'. (Chapter 12, Leadership) It must be stated here that for as long as there have been research on leadership, there has been a widely acknowledged claim that for every different situation there is, a different leader and a different leadership style would be suitable. Weber, for example, in the year 1946, in his research on the bases of legitimate authority in the state as such, has managed to identify three entirely different types of leaders: one type is an individual who would base his authority on tradition, another who would base his authority on rationality, and a third who would base his authority on exerting his own charismatic influence onto others in his team. Each leader would achieve success in one type of situation, and not in others, thus showing that one type of leadership would not suffice for all kinds of diverse situations. (Chapter 12, Leadership) Fiedler, in the year 1996, has identified some of the more important aspects of the contingent view of a leader. First and foremost, the relevant literature does not offer any clue about the existence of certain universal traits, or behavioral patterns, or characteristics that can be associated with a good leader and effective leadership qualities. Secondly, it has been stated that the effectiveness of the leader depends on how well and how quickly he would be able to match the situation in which he is expected to operate. Thirdly, the most important mediating factor between a leaders traits and the situation in which he operates is the way in which the leader is able to cope with stress within the situation. Equally important is what exactly the leader thinks is a stressful situation, according to him, and how he is able to motivate and engage his team into coping and facing the stress in a positive manner so that the organization does not get affected in any manner whatsoever. Furthermore, it has often been noticed that most organizations generally tend to adapt and become more internally complex so that they may be better bale to respond to the external complexities, according to Lawrence and Lorsch in research conducted in the year 1967. According to Galbraith, in 1994, the best way in which an organization would be able to effectively deal with stress both outside and within the organization is to organize the entire effort around the team of members. This would also mean that the team would be responsible for conducting and carrying out the basic work of the organization, and since teams are more often than not staffed with differing levels of permanence, they are often responsible for bridging historic line organizations. The contingency theory also stresses on the fact that different periods of either planned or unintended organizational change would most definitely need effective leaders with particular attributes and characteristics, so that he may be able to help the organization to handle the difficult change process effectively. (Chapter 12, Leadership) Situational Leadership is another style of leadership which is a widely acknowledged and recognized leadership model. When taken in simple terms, a situational leader is an individual who would be able to quickly adapt his thinking and his methods of leadership to the present situation at hand, and can even change his style wherever and whenever necessary. Ken Blanchard, the well known ‘Management Guru', and the author of the ‘One Minute Manager Series', along with Paul Hersey, created a model for situational leadership during the 1960's. This model would allow the leader to analyze the needs of the situation that he is at present involved in, and then adopt what he thinks and knows would be the very best and effective management and leadership style to solve it. This is a leadership model put in a simple square grid, that has retained its basic popularity over the years, because of the fact that it is very simple to comprehend, and also because it can easily be used in the most difficult of situations. (Famous Models: Situational Leadership) According to the model, the ‘directing leaders' are the individuals who define the tasks and roles of their followers, and also supervise them very closely. All the major decisions to be taken would be declared by the leader, and this means that communication would generally be one-way. ‘Coaching leaders' on the other hand, would define roles and tasks, in the same way as the directing leaders would, but would look out for any suggestions or ideas form his followers, while a ‘supporting leader' would more often than not typically pass on the several day to day decisions within the organization, like for example, task allocation, and processes, to his followers. Here, although the leader does indeed take part in the decision making processes, most of the control remains with the followers. A ‘delegating leader' would remain involved in the major decisions and in the problem solving processes within the firm, but he would be involved only upon the discretion of the follower; it is the follower who decides when and how the leader would have to become involved. An effective leader would have to have the capacity and ability to be able to move around the simple grid easily, according to the needs of the situation, and thus become a situational leader. (Famous Models: Situational Leadership) Yet another leadership model is Bruce Tuckman's ‘Forming Storming Norming Performing leadership model'. According to this model, it is as the team within an organization begins to develop maturity and ability that they would be better able to establish relationships with each other, and because of this, a leader would be able to change his style as the team grows and matures. This type of leader would at the outset start with a directing style, after which he would move on to a coaching style, after which he would adopt the participating, and then the delegating and finishing styles, and finally on to the almost detached style. At this particular point, the team may be able to produce a successor leader, and the previous leader can move on to another team. Therefore, the progression of the leader from one stage to the next, according to Bruce Tuckman, would be from forming to storming, and then to norming, and finally, to performing. (Bruce Tuckman's 1965 Forming Storming Norming Performing team-development Model) The Effectiveness of Leadership Models: The effectiveness of any particular model depends on the leader himself, and on the various traits and the charisma that he is in possession of. A leader, in general, tends to be identified by position, as they belong to a virtual hierarchy. They are the people to whom the team in the organization looks to for help or for answers, and the leader, with his vision and his efficiency and his ability, would be able to provide the answers wherever necessary. They are also people who have certain special qualities and traits that tend to set them apart form others, and this is very useful because it defines the gap essential between a leader and his followers. This is a view of leadership that is generally taken as being the best explanation of a leader, and it is followed not only in businesses but also by the government and by the armed forces. A leader may be participative or directional or transformational, but he still would have his own style, and it must always be remembered that a leader is a man who would possess a great amount of power, and one must be careful that there is no misuse of this power. (Classical Leadership) Evaluate the supporting research contributing to development of leadership Models It is during the past few decades that a lot more attention has been given to the concept of analyzing various leadership styles and finding the bets one, which would be able to improve the leadership style of an individual within an organization, so that the leader would be able to lead his tem better, and goad them into giving better performances. Theories about transformational leadership, in particular, have become even more important today than they were yesterday, and more and more evidence of these theories have been amassed for all the different levels of the organization. (Bass, 1993) Transformational leadership, it can be stated, has today become almost an obsession with researchers on leadership styles, and why the model is so very appealing is because it is the actual antecedent of a true hero. He is an individual who seems to have circumvented all his weaknesses, and he is also a person who holds great promise of bringing about great organizational changes. Bernard Bass is a very active campaigner for the cause of a transformational leader, and he is of the opinion that research on the subject had literally boomed in the past few decades. In fact, a transformational leader is today, an individual who makes up the ‘New leadership' types of the modern world. Transformational leadership is so very popular because of the fact that it effectively overcomes every shortcoming that a hero of yesteryears may have possessed, and even though they do have their own flaws, they seem to be better leaders than any others. Typically, a transformational leader seems to tempt his followers with the ‘carrot and stick' approach, wherein he can control them with a positive approach. (Gronn, 1995) A transformational leader can also put a lot of passion and energy into everything that he does, and he is able to inspire others with his development of a vision and a view of the future that will inspire his numerous followers. He has to be able to create trust in his followers, and this then will inspire them to follow him. He is a leader who will seek to transform, and he can eventually become a person who would have been personally responsible for saving his organization form ruin. (Transformational Leadership: www.changingminds.org) He is a leader, who is able to recognize as well as exploit a certain need in his followers, analyze their various motives, and engage the complete person of the followers. Some examples of transformational leaders through the years are: Rousseau, Madison, reformers like Alexander and Grey, revolutionaries like Lenin, Castro, Luther, Mao, heroes like Kennedy, Joan of Arc, and Muhammad. (Boje, 2000) Evaluate the impact of environmental factors on transformational leadership: A transformational leader would through his charisma and his vision for the future can inspire his followers into transcending their own self-interests so that they may work for the betterment and for the profit of their organization. He is an individual who uses with regularity, contingent rewards to positively impact and influence his followers, and he at times takes the initiative himself only if he feels that there are problems, and things are not progressing as well as he thought they were. A transformational leader today is extremely important and relevant in today's workplace because of the traits that he possesses, which are that he is flexible, and he is original and innovative. In fact, a transformational leader is one individual who can be said to be the essence of creating, developing, and ultimately maintaining the so important competitive edge in his organization. (Leading: Management Modern BMGT 1301DCCCD) According to Jan Carlzon, in 1987, an individual who was a very effective transformational leader for SAS Airlines, a leader must be able to both encourage and also to facilitate the formulation of an organizational vision, wherein the numerous stakeholders of the organization may feel that they have participated in. He must also be able to create and maintain an environment in which the employees of the organization may feel able to accept and execute all their various duties and responsibilities with a certain ease and confidence. The leader must be able to communicate what he wants to these employees, and teach them the company's vision, and ask them for inputs about how to turn the vision into reality. He must be able to inspire his followers with his vision, and this is the essence of a transformational leader. (A Systemic View of Transformational Leadership) Visions may be either positive or negative, and when the vision is indeed positive, then it would also be an idealized design, which would in turn impact the environment. The operational viability of this positive design must be therefore designed in such a way that it would be able to survive if it came into existence in the present environment. Therefore, since a transformational leader is driven by visions and ideas, and not by others' expectations of him, he will be able to effectively beat the system and the environment, and not surrender to it in any way, and this in essence is what a transformational leader is all about. (A Systemic View of Transformational Leadership)

Wednesday, October 23, 2019

Global Market Entry Modes

Access to distribution network Contact with local suppliers and government officials Lack of control Lack of trust Conflicts arising over matters such as strategies, resource allocation, transfer pricing, 8. WHOLLY OWNED SUBSIDIARIES Greater control and higher profits Strong commitment to the local market on the part of companies Allows the investor to manage and control marketing, production, and sourcing decisions Risks of full ownership Developing a foreign presence without the support of a third part Risk of nationalizationIssues of cultural and economic sovereignty of the host country 9. Strategic Alliances Greenfield Operations Offer the company more flexibility than acquisitions in the areas of human resources, suppliers, logistics, plant layout, and manufacturing technology. Types of Strategic Alliances Simple licensing agreements between two partners Market-based alliances Operations and logistics alliances Operations-based alliances The Logic Behind Strategic Alliances Defe nd Catch-up Remain Restructure Cross-Border Alliances that Succeed:Alliances between strong and weak partners seldom work. Autonomy and flexibility Other factors: Commitment and support of the top of the partners' organizations Strong alliance managers are the key Alliances between partners that are related in terms of products, technologies, and markets Similar cultures, assets sizes and venturing experience A shared vision on goals and mutual benefits 10. Timing of Entry International market entry decisions should also cover the following timing-of-entry issues: When should the firm enter a foreign market?Other important factors include: level of international experience, firm size Mode of entry issues, market knowledge, various economic attractiveness variables, etc. Reasons for exit: Sustained losses Volatility Premature entry Ethical reasons Intense competition Resource reallocation 1 1 . Exit Strategies Risks of exit: Fixed costs of exit Disposition of assets Signal to other m arkets Long-term opportunities Guidelines: Contemplate and assess all options to salvage the foreign business Incremental exit Migrate customers

Tuesday, October 22, 2019

Starting from Scratch Professor Ramos Blog

Starting from Scratch Do you remember when you started walking? At the age of 15 I couldn’t walk. I was diagnosed with Guillain–Barre’ Syndrome. The scientific definition is an acute form of polyneuritis, often preceded by a respiratory infection, causing weakness and often paralysis of the limbs. A condition in which the immune system attacks the nerves. In my terms I couldn’t walk. It all started one night, I was on the phone walking in the hallway enjoying my teen life just laughing, then BOOM!!!! I’m on the floor somehow, I fell. I tried to get myself up, but it didn’t work. Tried pulling on my rails to help myself stand up, that didn’t work either. All I could do now was yell, â€Å"Mom! Mom! I need your help!† You can tell she thought I was playing, then when she understood it wasn’t a joke she pulled me up and we immediately went to the Emergency Room. Being at the hospital with no clue of what was happening with my body was extremely nerve racking. The doctor initially said I would die, no hesitation no empathy. His exact words, â€Å"She’s not going to make it.† I instantly started crying, tears were running down my face like a river stream. What was left for me? To die in a hospital bed? Every thought, emotion, and feeling passed through my head as I laid in the hospital bed looking at my mom hopelessly. She tried being strong for me holding my hand telling me, â€Å"You’re going to make it through, we got God on our side and he is your doctor who will heal you.† She ended up going into the hallways, to make numerous of calls to the family to tell them my horrible condition, to ask for prayer and visitors to try and lift my spirits. Being in the hospital with no luck of life pretty much sucks. I was sent through several different test to figure out what was truly wrong with me. I went through x-ray, cat scan, MRI, and even nerve conduction velocity test (NCV). An MRI is a magnetic resonance imaging its like a cat scan, but much more in detail. Its like you’re on a cot bed and your sent through a big donut hole inch by inch to scan your whole body. If you’re claustrophobic good luck. If you move, guess what they got to start all over. They tried to give me ear plugs for the MRI, but that doesn’t make the sound go away it just intensifies it. THUMP, THUMP, DOOM, DOOM, DOOM, beepbeepbeepbeep. The best thing for me to do was try and sing in my head any gospel song I could to outdo the loud banging and tight space. The NCV was definitely the worst test. It’s like you’re being electrocuted to try to detect abnormal nerves. Like on the movies when they have a hostage and try to shock them and turn up the power to see how much they can sustain, well that is exactly what I felt. I went through so many test and different doctors to try and tell me my possibilities. To then find out it could all be cured. I can be able to possibly be normal again. They finally told me I was diagnosed with Guillain- Barre’ Syndrome and like you I was stumped. What is it, why me and how in the world was I the lucky one to catch it? But to be able to regain my life back was like hitting the lottery to me. I was put on an IV treatment for 5 days and was transported to a hospital that had a better Neurology program to better assist me. I refused to let that sickness take over my body, I was determined. I had to show those doctors that even though I’m 15 I’m full of fight and I want to go home to better myself. I used to walk around the hospital for as long as I could. I couldn’t do it on my own I had to use a walker and my mom would have a sheet wrapped around my stomach right above my waist to keep my balance and make sure if I was to collapse she was my support to pull me up. When it was finally time to go home, lucky me it was Christmas Eve and that was my Christmas present. They tried to put me in a wheelchair, but I refused to be handicap and not at least push myself enough to want to better myself. I had to go to occupational and physical therapy to be able to regain my strength and get my muscles back working. I went to occupational and physical therapy 2-3 times a week for a month and a half. I had to use a walker, hold walls and rails anything to help me walk. My life was like a movie, at therapy I had to hold on to the bars to try to walk. On the treadmill I had to have support on me and around me while only walking 5mph. Seems slow? Nope that was my average walk, maybe a little too fast. I had to get my gripping back to normal, so I had to hold small things and rub them around until I felt all sensation from it. Sounds strange to the average teen, but this was my life and unfortunately, I had to deal with it. One day at home I got tired of sleeping in my brother’s room and I wanted my bed and my peace, so I got up. I got up went to the stairs and said determined, â€Å"I want my bed back!† I grabbed the rail and took my time and slowing making my way up step by step. Almost halfway through my brother saw me and helped me the rest of the way, but I told him â€Å"I got it bro, but just stay behind me if I fall† we laughed, and I kept pushing myself to finish those 16 steps. I finally made it to my room and I knew if I could do that alone, I could walk without support soon enough. My therapy finally ended, and I still wasn’t fully walking without support. I didn’t trust in myself enough to let go of my support. The choice was mine go back to school after Spring break or stay home schooled for the rest of the year. Of course, I wanted my old life back, friends, being normal again. So yes, going back to school was the only option. I started going up and down the stairs more, slowly but surely, I wasn’t going to need the rails anymore and not even the walker either. I left the walker in my room, and just started holding the walls, that way I can stand straight up and use my full strength. Within that month I was walking without any support, I wasn’t running but I was making progress. I couldn’t have been more proud of myself. Regardless of your situation or circumstance never give up. Many people may have it worse than you, but they don’t show it. Take it one day at a time and be grateful for those you do have and what you’re capable of. I had an amazing team behind me from my Neurologist to my physical therapist to my family and friends, everybody played a great part in helping me recover. My doctor told me it was a 5% chance of it coming back, but I should be fine. I was on A LOT of vitamins and medicine to build my immune system back to its healthy state. It has now been ten years since I was diagnosed, and I am just fine, my legs they work perfectly! All I can say is without faith and a great support system I probably wouldn’t have been so determined to break through because it can take years for someone to recover from that. I’m just glad I made it.

Monday, October 21, 2019

The Reality of Fantasy in the World of Ofelia Essay Example

The Reality of Fantasy in the World of Ofelia Essay Example The Reality of Fantasy in the World of Ofelia Essay The Reality of Fantasy in the World of Ofelia Essay The Reality of Fantasy in the World of Ofelia In the movie Pan’s Labyrinth a little girl named Ofelia lives through a war but it’s not just a war to her because she’s experiencing things that other people might consider to be a complete fantasy. She talks to a monster like creature that just seems to be taking advantage of her throughout the whole movie and claims to be helping her. This creature gives Ofelia tasks and if she completes them she would become a princess elsewhere. In the end it seems like she died but re-enters a new world filled with happiness, greatness, and becomes a princess according to her. Ofelia’s other world seems to be a fantasy or a pigment of her imagination and this is true. Ofelia is imagining all of the creatures and the tasks in her mind and all of the fantasies distract her from the horrible world she’s already living in. Ofelia’s mom gives her a book full of fairy tales and she reads it and starts living it out in real life. A strange creature which is the Faun suddenly appears in her room claiming that she could become a princess if she completes some tasks that he would assign to her. The Faun seems to be like a half goat half human and it is a very creepy looking creature. He gives her magical chalk to make a magical door on the stone wall and it actually works. The door opens and she enters a medieval styled hallway which leads to a long table with a feast on it. The half goat creature had told her to not indulge in any of the food that would be on the table but since she hadn’t had dinner yet she decides to take a bite out of a grape. At the end of the table there’s another creature that looks like a mix between a ghost and a mummy. This creature is the Pale Man and was completely still until Ofelia took the bite out of the grape and then it didn’t take it very well. It got up from the table and chased after Ofelia as if it wanted to harm her but she escaped from it by drawing another magical door on the roof and climbing out of that surreal hall. The Pale Man represents her father at the dinner table just a few minutes before and how his character is. He’s a mean and selfish person and that’s why he got mad when she got something from his feast. After she got back to her room the Faun scolded her for not following his instructions and this represents how everyone is always telling her she’s doing wrong even though it was an innocent mistake. The Faun also told Ofelia that if she followed his instructions again he could cure her mother. She would have to put a plant like creature which is called the Mandrake Root in a bowl and feed it fresh milk every day. She would also have to place it under her mother’s bed. Her mother was pregnant and she seemed like if she was going to die. After awhile her mother started getting better but as soon as her father found out what she was doing he disapproved and handed the Mandrake Root to her mother. The mother was stunned and very bothered by what Ofelia had done. Ofelia tried to explain but her mother just told her stop believing all the fairytales she’s told her and that the world they live in is a very cruel world. After this the mother tosses the Mandrake into the fire. It starts screeching and screaming as if it was in pain and as soon as it begins to burn the mother starts to die as well. It might seem like if what the Faun said was true but Ofelia is just seeing things as she wants. She just liked to have hope and believe her mother was dying because they threw the Mandrake into the fire but in reality she just didn’t want to accept that her mother was dying. She wanted an excuse to accept it because her life wasn’t going well at all and she wanted to look at the positives. After the mother died the doctor saved her baby brother and of course her father didn’t treat her any better. Ofelia believed that her father was not fit to take care of her brother so she tried to steal him but it was a bit difficult for her father not to notice. She tried using the chalk that the Faun gave her to make a magical door but her father caught her in the act. The door that she drew opened up but she didn’t have time to escape and through that same door her father’s soldiers came in to tell him that he was needed outside. She escaped and ran outside with her baby brother but when her father saw them he chased after them all the way into a maze of tall bushes. Ofelia ran into a dead end which seemed to open up magically into the center of the maze. There she met with the Faun who told her that she could become the princess of the other world but only if she sacrificed blood from an innocent person. He referred to her baby brother. Even though the Faun said it would only be a small amount of blood and not enough to harm the baby Ofelia could sense that he had bad intentions because he took out a large knife and had an evil grin on his face. Helpless Ofelia argued with him that she didn’t want to sacrifice or harm her brother but as the Faun was leaning in to take the baby from her the father came in somehow and demanded for her to give him the baby. He ended up just taking it from her and the angry father decided to shoot Ofelia which caused her to die. When she fell on the ground she was leaned over a well which is where the blood of an innocent body was supposed to be sacrificed and a drop of blood fell from her into the well. While all of this was going on the army that was against her father’s army got to the scene because they had won the battle since Ofelia’s father was the general and he was distracted by Ofelia taking the baby when his army needed his direction. One of the females in the army that won was working for Ofelia’s father but secretly followed the direction of his enemy’s army. She was extremely close to Ofelia and loved her like a daughter so when he saw that Ofelia’s father had killed her she had her army kill him as well. This was officially the end of that battle but it was also the end of Ofelia or was it? When Ofelia drew the chalk door on the wall of her father’s bedroom it magically opened up but when her father caught her trying to steal the baby and take it through that door his soldiers came through there and tried to pull him away because they needed him. If the door was magic the soldiers would not have come through there as if it already existed. Therefore the door was already there and Ofelia was imagining it because she had hope that she could escape from her father with ease and as if by magic. The fact that her father also went through the dead end of the maze into the center of the maze as well as his enemy’s army proves that she was making it up as she went along and following her story full of fantasy through her imagination. Also when her dad arrived there he could see Ofelia arguing with someone but the problem was that there was nobody else there. The father could not see the Faun at all. At the very end of the movie Ofelia is dead but she all of a sudden appears in a world very different to the one where she lived before. The Faun is there as well as fairies and there is three golden thrones in the center of what seems to be a palace. In one of the thrones sits her mom and in the other sits her original dad, not her step dad who was the army general and the real father of her baby brother. Her mom, her dad, and the Faun tell her that she can finally be a princess in that new world which she’s now in and through the whole movie that was all she ever wanted. The fact that she’s dead is what finally took her away from the horrible life she had and finally gave her peace of mind. She was imagining this final scene while she was dying because she did not die instantly. With the horrible experiences Ofelia went through she desperately needed to get away somehow or have hope that everything could somehow get better. People sometimes wish they could use magic to get what they want or at least believe in magic or fairy tales in hope that their lives could be similar. This is exactly what Ofelia does. She creates a story in her mind where she gets opportunities to make her life better but in reality she’s a helpless little girl that has no chance of living a happy life.

Sunday, October 20, 2019

Massacre at the Festival of Toxcatl

Massacre at the Festival of Toxcatl On May 20, 1520, Spanish conquistadors led by Pedro de Alvarado attacked unarmed Aztec nobles congregated at the Festival of Toxcatl, one of the most important festivals on the native religious calendar. Alvarado believed he had evidence of an Aztec plot to attack and murder the Spanish, who had recently occupied the city and taken Emperor Montezuma captive. Thousands were slaughtered by the ruthless Spaniards, including much of the leadership of the Mexica city of Tenochtitlan. After the massacre, the city of Tenochtitlan rose up against the invaders, and on June 30, 1520, they would successfully (if temporarily) drive them out. Hernan Cortes and the Conquest of the Aztecs In April of 1519, Hernan Cortes had landed near present-day Veracruz with some 600 conquistadors. The ruthless Cortes had slowly made his way inland, encountering several tribes along the way. Many of these tribes were unhappy vassals of the warlike Aztecs, who ruled their empire from the marvelous city of Tenochtitlan. In Tlaxcala, the Spanish had fought the warlike Tlaxcalans before agreeing to an alliance with them. The conquistadors had continued on to Tenochtitlan by way of Cholula, where Cortes orchestrated a massive massacre of local leaders he claimed were complicit in a plot to murder them. In November of 1519, Cortes and his men reached the glorious city of Tenochtitlan. They were initially welcomed by Emperor Montezuma, but the greedy Spaniards soon wore out their welcome. Cortes imprisoned Montezuma and held him hostage against the good behavior of his people. By now the Spanish had seen the vast golden treasures of the Aztecs and were hungry for more. An uneasy truce between the conquistadors and an increasingly resentful Aztec population lasted into the early months of 1520. Cortes, Velazquez, and Narvaez Back in Spanish-controlled Cuba, governor Diego Velazquez had learned of Cortes exploits. Velazquez had initially sponsored Cortes but had tried to remove him from command of the expedition. Hearing of the great wealth coming out of Mexico, Velazquez sent veteran conquistador Panfilo de Narvaez to rein in the insubordinate Cortes and regain control of the campaign. Narvaez landed in April of 1520 with a massive force of over 1000 well-armed conquistadors.   Cortes mustered as many men as he could and returned to the coast to battle Narvaez. He left about 120 men behind in Tenochtitlan and left his trusted lieutenant Pedro de Alvarado in charge. Cortes met meet Narvaez in battle and defeated him on the night of May 28-29, 1520. With Narvaez in chains, most of his men joined Cortes. Alvarado and the Festival of Toxcatl In the first three weeks of May, the Mexica (Aztecs) traditionally celebrated the Festival of Toxcatl.   This long festival was dedicated to the most important of the Aztec gods, Huitzilopochtli. The purpose of the festival was to ask for the rains which would water the Aztec crops for another year, and it involved dancing, prayers, and human sacrifice. Before he left for the coast, Cortes had conferred with Montezuma and had decided that the festival could go on as planned. Once Alvarado was in charge, he also agreed to allow it, on the (unrealistic) condition that there be no human sacrifices. A Plot Against the Spanish? Before long, Alvarado began to believe that there was a plot to kill him and the other conquistadors remaining in Tenochtitlan. His Tlaxcalan allies told him that they had heard rumors that at the conclusion of the festival, the people of Tenochtitlan were to rise against the Spanish, capture them and sacrifice them. Alvarado saw stakes being fixed into the ground, of the sort used to hold captives while they awaited being sacrificed. A new, gruesome statue of Huitzilopochtli was being raised onto the top of the great temple. Alvarado spoke to Montezuma and demanded he put an end to any plots against the Spanish, but the emperor answered that he knew of no such plot and could not do anything about it anyway, as he was a prisoner. Alvarado was further enraged by the obvious presence of sacrificial victims in the city. The Temple Massacre Both the Spanish and the Aztecs became increasingly uneasy, but the Festival of Toxcatl began as planned. Alvarado, by now convinced of the evidence of a plot, decided to take the offensive. On the fourth day of the festival, Alvarado placed half of his men on guard duty around Montezuma and some of the highest-ranking Aztec lords and placed the rest in strategic positions around the Patio of the Dances near the Great Temple, where the Serpent Dance was to take place. The Serpent Dance was one of the most important moments of the Festival, and the Aztec nobility was in attendance, in beautiful cloaks of brightly colored feathers and animal skins. Religious and military leaders were present as well. Before long, the courtyard was full of brightly colored dancers and attendees. Alvarado gave the order to attack. Spanish soldiers closed off the exits to the courtyard and the massacre began. Crossbowmen and harquebusiers rained down death from the rooftops, while heavily armed and armored foot soldiers and about a thousand Tlaxcalan allies waded into the crowd, cutting down the dancers and revelers. The Spanish spared no one, chasing down those who begged for mercy or fled. Some of the revelers fought back and even managed to kill a few of the Spanish, but the unarmed nobles were no match for steel armor and weapons. Meanwhile, the men guarding Montezuma and the other Aztec lords murdered several of them but spared the emperor himself and a few others, including Cuitlhuac, who would later become Tlatoani (Emperor) of the Aztecs after Montezuma. Thousands were killed, and in the aftermath, the greedy Spanish soldiers picked the corpses clean of golden ornaments. Spanish Under Siege Steel weapons and cannons or not, Alvarados 100 conquistadors were seriously outnumbered. The city rose in outrage and attacked the Spanish, who had barricaded themselves in the palace which had been their quarters. With their harquebuses, cannons, and crossbows, the Spanish were able to mostly hold off the assault, but the rage of the people showed no signs of subsiding. Alvarado ordered Emperor Montezuma to go out and calm the people. Montezuma complied, and the people temporarily ceased their assault on the Spanish, but the city was still full of rage. Alvarado and his men were in a most precarious situation. Aftermath of the Temple Massacre Cortes heard of his mens dilemma and rushed back to Tenochtitlan after defeating Panfilo de Narvaez. He found the city in a state of uproar and was barely able to re-establish order. After the Spanish forced him to go out and plead for his people to stay calm, Montezuma was attacked with stones and arrows by his own people. He died slowly of his wounds, passing away on or about June 29, 1520. The death of Montezuma only made the situation worse for Cortes and his men, and Cortes decided that he simply did not have enough resources to hold the enraged city. On the night of June 30, the Spanish tried to sneak out of the city, but they were spotted and the Mexica (Aztecs) attacked. This became known as the Noche Triste, or Night of Sorrows, because hundreds of Spaniards were killed as they fled the city. Cortes escaped with most of his men and over the next few months would begin a campaign to re-take Tenochtitlan. The Temple Massacre is one of the more infamous episodes in the history of the Conquest of the Aztecs, which had no shortage of barbarous events. Whether or not the Aztecs did, in fact, intend to rise up against Alvarado and his men is unknown. Historically speaking, there is little hard evidence for such a plot, but it is undeniable that Alvarado was in an extremely dangerous situation which got worse daily. Alvarado had seen how the Cholula Massacre had stunned the population into docility, and perhaps he was taking a page from Cortes book when he ordered the Temple Massacre.   Sources: Diaz del Castillo, Bernal. . Trans., ed. J.M. Cohen. 1576. London, Penguin Books, 1963. Print.Levy, Buddy. Conquistador: Hernan Cortes, King Montezuma and the Last Stand of the Aztecs. New York: Bantam, 2008.Thomas, Hugh. Conquest: Montezuma, Cortes and the Fall of Old Mexico. New York: Touchstone, 1993.

Saturday, October 19, 2019

Retail industry in last ten years Research Paper

Retail industry in last ten years - Research Paper Example The paper also analyses the role played by the mergers and acquisitions which had led to successful operation of the few big organization in the retail industry. Changes in the retail market: The general overview regarding the retail market has changed considerably over the last ten years. Originally the retail market signified a clothing market which primarily involved a made to order market, but in recent time, the dimension changed and it emerged as a ready to wear market. The standard practice of the retail market involved customers flipping through the product catalogue, selecting the color, size, and the texture of the clothing which they desired to purchase and then the customers had to wait for the sewing process of the clothes to be complete before they received the delivery of the final product. However in the era of 21stcentury, the multinational organizations have stepped in the market and the outlook of the retail market changed with large sized stores where the customer s were offered various products under a single roof. The retail industry in the present times comprises of products other than clothing and is primarily segregated into two segments which are hard and soft. Under the hard segment, the goods include electronics, appliances, and furniture whereas the soft segment deals with clothing, apparels and products of fabric. The increase in product under the retail chain has also strengthened the competition between the top organizations in the retail sector. Another major change which has evolved in the retail market is the conversion of the departmental stores into big apparels. Before 1999, the departmental stores in US were facing a major problem in the business due to loss of sales and in order to revive their market condition, the change in strategies was adopted by the store owners. The period from 1999 to 2005 witnessed a major downfall in the sales of the departmental stores whereas; the sales figure in the warehouse chains and the cl othing stores took a major leap. The cause of the failure of department stores was many. The change in the lifestyle of the people was one of the primary causes. The lifestyle of the people living in suburbs encouraged for the creation of the malls. Consumers preferred to shop in the areas near the localities where they lived and the down town departmental stores were soon out of fashion. The shopping malls saw the emergence of big brands under the same place and were successful in gaining the attention of the customers. The overall fashion trends of the customers were also changed dramatically and the branded retailers were successful in addressing the needs of the customers at an affordable price. The retail industry witnessed a change in the modes of payment also in the past decade. The customers of the 21st century prefer to opt for non-cash payment and the payment by debit and credit card has made shopping more easy for the customers. The number of payment by cards in the retai l sector rose to 5.3 million in the year 2003. The advancement of internet also has changed the mode of operation of the big organization in the retail sector (Plunkett, 2008). Over the last decade most of the reputed organizations have implemented the online selling techniques by the improvement of the web portal. The websites of the respective organizations are flooded with product information and the customers can easily purchase the product of their choice by making an e-payment and the products

Choose a set of military images or objects and consider how they have Essay - 1

Choose a set of military images or objects and consider how they have mobilized popular opinion in support of war - Essay Example It is only though the lens that the civilized world has come to known the grotesque realities that is bestowed mostly upon the innocent civilians. Be it the Vietnam War, the World War II, and the Afghanistan war, the consequences have always been the same. In such situations, photographers of courage, and practically, photographers of luck have played vital role in mobilizing an entire public opinion in either way. Nevertheless, history has been the testimony of the fact that images speak loud. This paper presents few such images and their cause and effect in influencing the opinion of people in the event of a war and its subsequent outcome. The images have been captured under different conditions and times, although all have a common element of historical value. All of them represent the times during which they were clicked and in some or the other way bore importance in prominent aspects of history. When Eddie Adams shot this picture of a South Vietnamese General- Nguyen Ngoc Loan shooting a suspected Vietcong guerrilla, he might have never known how intensified would be the ripples that this image would generate. â€Å"It earned Adams a Pulitzer Prize† (Coward 2004). Although the image brought out anti-war feelings as â€Å"public approval certainly cannot be taken for granted† (Handel 1992), what it did was to escalate the Tet Offensive which was a massive campaign against the Republic of Vietnam forces and the U.S. and its allies. Although the fate of a war is never known, bitter feelings on any side always tend to extend the war as might have been in the case of the Vietnam war which went on till a few more years. Although Adams’ first comment was- â€Å"The general killed the Viet Cong; I killed the general with my camera.† (Robbins 2010), he later on apologized to Nguyen for whatever humiliation the photograph did to his reputation. On the 11th of September 2011, when an airliner hit the North Block of the World Trade Center, Richard Drew was

Friday, October 18, 2019

Delivering Service Excellence Assignment Example | Topics and Well Written Essays - 4000 words

Delivering Service Excellence - Assignment Example The airlines company is failing to maintain excellence in the services provided in terms of quality and price. The two key aspects of service excellence  which the airlines company requires to give attention to are thus quality and price maintenance. Ryan Airline, the competitors of British Airways is maintaining price and quality leadership for attaining a journey of excellence in the airlines industry. Therefore, to increase the competitiveness, sustain and grow in the business, British airways require elevating the service excellence towards the customers. The paper highlights in details about the shortcomings in the service marketing, recommendations for the same with suitable models and theories to indicate how the airlines company can  improve, and develop a sustainable service strategy.   Service can be described as solutions that are provided to deliver a consistent set of outcomes, performance and deliverables for organization, systems as well as people. Services are intended to satisfy the expectations, motivations and unmet needs of the receivers. The quality of service depends on the effectiveness of the activities of the providers. The performance and experience of a service rest on the way it is produced. A service may be further described as a perishable and intangible component of a business offering or a form of promoting tangible products. The complete methodology to generate awareness, interest, desire and action (AIDA) to ingest services that are offered by the provider is referred to as service marketing (Lin and Hsieh, 2014). Service marketing can be referred to as the subfield of marketing that covers the promotion of goods as well as services. Marketing of goods refers to the promotion of durables and the fast moving consumer good (FMCG). On the other hand, service marketing denotes to the business to business (B2B) and business to consumer (B2C) services (Lin and Hsieh,

Marketing - Purchase Decision & Consumer Behaviour Assignment

Marketing - Purchase Decision & Consumer Behaviour - Assignment Example Issues which contributed to choosing the brand and buying the product I have been using this brand for a long time, and I seem to like it. I always buy yogurt which I take when I feel like eating something during the day. Date 21 July 2013 Items 1X Non-stick frying pan Cost $204.00 Seller Kleenmaid/ Compass Capital Partners Time spent on making the decision One month Effort put into decision making process Low involvement Substitute products or competing brands This decision was not made in light of the brand of the product. I only needed a non-stick pan for doing my frying. Issues which contributed to choosing the brand and buying the product I needed a non-stick frying pan, and a friend suggested this particular brand to me. Date 21 July 2013 Items 2X Temptin Chocolate biscuits Cost $24.00 Seller Dick Smith Foods Time spent on making the decision None/ Impulse buying Effort put into decision making process Low involvement Substitute products or competing brands There are a number o f both substitute products as well as a number of competing brands. These include the Tim Tam biscuit brand among others. Issues which contributed to choosing the brand and buying the product This was an impulse buying, which was not determined by any brand or utility considerations. I do not have any considerations for candy brands and buy any brand. Date 21 July 2013 Items A bottle of Aglianico red wine Cost $395.00 Seller Brown Brothers Milawa Vineyard Time spent on making the decision

Thursday, October 17, 2019

Edit and adjust accordingly Essay Example | Topics and Well Written Essays - 1000 words

Edit and adjust accordingly - Essay Example Agency source of power has to do with the power to make decisions on the use of the agency’s human and material resources. This includes the restructuring of the organization, changing staff schedules, unbundling of production process or entering into strategic partnership for the purpose of improving quality of goods and services and/or empowering clients. Closely related to agency source of power is legitimate power. This is the power one has by virtue of his position in an organization. Having legitimate powers means having authority or control over the behaviours and performances of others. The president of a company has legitimate power over all other employees of the company. He can give every other person orders and expect him/her to obey. Expert power is the power that even individuals at the lower levels of the organizational structure can acquire and accumulate. The possession of superior knowledge, ideas, skill, experience and abilities, and how these are used can earn one reputation and power. An employee with expert power is a master in his professional niche and he can use the power s/he accumulates to sway others into taken decisions that affect the overall functioning of the organization. Until my employment, the company I am working with was into hotel business. It nearly crumbled due to superior competition. The business was sustained with returns from the president’s plantation. The ‘management’ of the hotel was then lead by a president and had two-level organizational structure. No line managers. No board meetings. It was small. Every employee reported to the president. Two of the four senior employees were sons of the president. They were presidents-in-the-waiting. The business was on the verge of been mismanaged as family business if not for the president’s foresightedness. He knew his children were incapable of managing the inherited business. The hotel needed

Discuss how the treaties might relate to custom, as well as the Assignment

Discuss how the treaties might relate to custom, as well as the alleged existence of hierarchy among the sources of internationa - Assignment Example International law consists of the rules and principles of general application dealing with the conduct of States and of international organizations in their international relations with one another and with private individuals, minority groups and transnational companies. Since there is no international legislation or parliamentary body that had the mandate of coming up with international law, the generally accepted source of the rule of law has been customary international law. It arises from the concept that these laws arise from what is considered as common practice when countries are dealing with each other. Consequently international law can only be established if there is consent by states and is enforced by means of individual or collective action of individual or collective action of other states. ... Practice alone is not adequate as was the case in the ruling of Case of the SS Lotus (1927).Secondly in has to be ‘opinio juris’ that is a belief in it being a legal obligation in the states. As the International Court of Justice put it â€Å"Not only must the acts concerned be a settled practice but they must also be such, or be carried out in such a way as to be evidence of a belief that this practice is rendered obligatory by the existence of a rule requiring it... The states concerned must feel that they are conforming to what amounts to a legal obligation2. Let’s take for example the duty for countries to give protection to ambassadors from other countries while they are on diplomatic missions within that country. This is an ancient custom which has been accepted as normal practice and a legal obligation expected of the host country. In case an ambassador is attacked in a country it would be considered as a violation of a customary international law. 3New st ates are automatically bound by the existing customary international laws. For a state to not to be bound by a rule of international customary law it must object to it during formation or become a persistent objector to it. Failure to register such an objection may lead to the state being assumed to have accepted the customary rule of law. International Convections International treaties are contracts signed between states that are legally binding to all states that are party to the treaty. The reason for which states that sign a treaty are bond to it is because there is a rule of customary international law – pacta sunt servanda- which requires all states to honour and adhere to the treaties they have signed. A state

Wednesday, October 16, 2019

Edit and adjust accordingly Essay Example | Topics and Well Written Essays - 1000 words

Edit and adjust accordingly - Essay Example Agency source of power has to do with the power to make decisions on the use of the agency’s human and material resources. This includes the restructuring of the organization, changing staff schedules, unbundling of production process or entering into strategic partnership for the purpose of improving quality of goods and services and/or empowering clients. Closely related to agency source of power is legitimate power. This is the power one has by virtue of his position in an organization. Having legitimate powers means having authority or control over the behaviours and performances of others. The president of a company has legitimate power over all other employees of the company. He can give every other person orders and expect him/her to obey. Expert power is the power that even individuals at the lower levels of the organizational structure can acquire and accumulate. The possession of superior knowledge, ideas, skill, experience and abilities, and how these are used can earn one reputation and power. An employee with expert power is a master in his professional niche and he can use the power s/he accumulates to sway others into taken decisions that affect the overall functioning of the organization. Until my employment, the company I am working with was into hotel business. It nearly crumbled due to superior competition. The business was sustained with returns from the president’s plantation. The ‘management’ of the hotel was then lead by a president and had two-level organizational structure. No line managers. No board meetings. It was small. Every employee reported to the president. Two of the four senior employees were sons of the president. They were presidents-in-the-waiting. The business was on the verge of been mismanaged as family business if not for the president’s foresightedness. He knew his children were incapable of managing the inherited business. The hotel needed

Tuesday, October 15, 2019

ETH501, Business Ethics, Mod 3 Session Long Project Essay

ETH501, Business Ethics, Mod 3 Session Long Project - Essay Example One such right is employee privacy. This includes physical and information privacy. No company can violate the employee privacy on the grounds of various ethical frameworks. If we look at testing or surveillance of employees without their consent on GPS or through any other means of technology, we can say that it should be discouraged because it renders more disadvantages than advantages to the society. For example, by tracking you employees through GPS, you are getting certain very private information and some information they might not want to tell you. This strips them of their fundamental right. It might help the firm on reducing the current bottling theft and save them a lot of money. These benefits are only for the firm. If we look at the disadvantages brought about by this surveillance of employees without their consent, they will include costs such as costs for the company, cost for the society and cost for the employee who is being monitored. For the firm, the cost would be the cost of equipment being used. For the society, the cost would be that the money spent on new technology could have been used for the benefits of the employees. For emplo yees, these costs will be explicit, For example, this might give them stress. This might also make them lose their job. However, whether or not the employee’s surveillance is justified or not is debatable. Actually, there are more chances that the employee surveillance done by The Coca-Cola Company through GPS system is justified. A company which is as big as Coca-Cola itself generally looks at the costs they are faced with before taking such decisions and only go with the option if the benefits exceed the costs. Hence, they must deem it as more advantageous and hence decided to go forward with it. However, companies are mostly concerned with their own cost and benefit analysis and they might have

Monday, October 14, 2019

How Do We Communicate Nonverbally Essay Example for Free

How Do We Communicate Nonverbally Essay Communication is the process of sharing information, ideas and feelings through the use of spoken (verbal), written, or gestures (non verbal). Along the way in the evolutionary process, where we gained in the areas of technology, education and travel, we’re somewhat lagging in the art of nonverbal communication. We’re trained to prefer words to communicate, often overlooking tell-tale nonverbal cue, which can range from a nod or a smile to a momentary frown and fist clench or a seemingly nonchalant shrug of the shoulders. Research has proved over and again that 93% of communication is conducted nonverbally, of which 38% is through vocal tones ( the intensity and pitch) and another 55% is through ones facial expressions. Body language is the oldest language but its components are significantly varying across cultures and geographical boundaries. For instance, the â€Å"OK† gesture in the American culture is a symbol for money in Japan. The same gesture is obscene in some Latin American countries. People are generally comfortable with others who have â€Å"body language† similar to their own. When one persons nonverbal language matches that of another, there is increased comfort and the barriers in communication are significantly reduced. However, the communicating process can also be hampered by conflicting words. You could be saying one thing but your body would be telling the receiver something completely different. This discrepancy in verbal and nonverbal communication is the reason that causes confusion. Experts advise that when confronted with such a conflict, listen, but with your eyes! The importance and impact of nonverbal communication cannot be stressed on enough. You can understand a person entirely just by reading his body language. He can give away his personality, his feelings, his fears, his perception of himself and of someone else, his leadership style – in short, all there is to a person are honestly communicated through the nonverbal signals he gives off. Whether we choose to emphasize the former or the latter, the silent language is much louder than it first appears. Sources: ( 1 )  Ã‚  Ã‚  Ã‚   http://www.selectassesstrain.com/hint6.asp ( 2 )  Ã‚  Ã‚  Ã‚  Ã‚   Burgoon, J. K., Buller, D. B., Woodall, W. G. (19996). Nonverbal Communication: The unspoken dialogue (2nd Ed.). New York, NY: McGraw-Hill

Sunday, October 13, 2019

How Harper Lee makes Mayella Ewell a Vulnerable yet Contemptible Character in To Kill a Mockingbird :: To Kill a Mockingbird Essays

It is Mayella's deceit that brings Tom Robinson to trial. Though she may not be forgiven for this lie, Atticus and Scout feel sympathy for her because of the terrible poverty in which she lives. Whenever Scout feels sorry for Mayella we do as well as we are viewing the trial from her point of view. When Tom Robinson?s trial begins, evidence begins to show that Tom Robinson is actually innocent. When Mr Ewell takes the stand we see that he is not a soft hearted person because he is blaming Tom Robinson for something that he has not done, ?I seen that nigger yonder ruttin? on my Mayella? This shows a man?s racism and inhumanity towards another man. Tom Robinson hasn?t done the community any wrong but is a social outcast for being black which is not his fault. We also learn a bit about Mr Ewell. Lee states earlier on, ?The varmints had a lean of it, for the Ewell?s gave the dump through gleaning every day? This suggests that the Ewells live of the town?s dump which isn?t a very hygienic way of living, but then again Mr Ewell is an unemployed alcoholic. As we are told earlier, ?No public health officer could free them from congenital defeats, various worms and diseases indigenous to filthy surroundings? Mr Ewell is a terrible father due to his abusiveness and neglect. He doesn?t care for or look after his children and so Mayella, his eldest daughter, has to carry out his job. ?Nobody was quite sure ho many children were on the place. Some people said six, others said nine? With lots of children to take care of Mayella was only able to get two to three years of education and she had no friends. This is why when Atticus asks her about her friends she thinks he is making fun of her. After having to live a life like this we don?t know why Mayella would like to defend her hard-hearted father, but she probably did this because she was scared of what he would do to her if she told the truth. We feel sympathetic towards her at this point but there is still a sense of hatred towards her as she is letting an innocent person being jailed who actually helped her a lot when no one did. Atticus questions Mayella very differently compared to the way he questions Bob Ewell. Through Atticus? language we learn that he does sympathise with Mayella and he does realise she is a victim of her father?

Saturday, October 12, 2019

Drug Abuse in Nigeria Essays -- Nigerian Society Illegal Narcotics

Drug Abuse in Nigeria Today, you only have to switch on your television, radio or open a newspaper or magazine to be aware that the structure of our society is being contaminated by the growing evil plague of drug abuse. Drug abuse, is one of the major problems in the Nigerian society. Actually, almost every country faces such problem today. A lot of measures are taken to struggle against drug abuse, and, definitely, some changes for the better are evident. However, this problem is not eliminated and perhaps, will never be completely stopped. The repetitive death of drug users today has become an everyday event, that most of us had used it. The numbers of the victims is more and more increasing rapidly in such a degree that makes us have fear on what our society will turn into. Prospectively, there was an alarming increase in drug abuse at our country. Many students take cocaine, heroine, hash, crack, and other drugs. Problem of drug abuse has made a way through the society. Overprotection some times makes a gateway for the beginning of drug abuse. The imitation of musicians and actors can lead many young people to drugs, as they are trying to look alike them. However, as we know, today this entire teenage is all about being ‘cool’. This affects most young people and it is more obvious in places where there are many people, like in college. The society today has become a place where drugs are gotten easily in the college, whenever and whatever drug you want. Finally, a disappointment from a relationship or school, for example a fail in the finals, can be a good reason for those young people to turn into drugs. For this bad situation that exists in Nigeria today, many teachers and counselors have tried to let pe... ... the past 10 months.†(p.19) In the 80s Nigerian citizens are caught on daily bases due to drug trafficking. At a moment like this what the country should do is to apply a policy that would reduce drug trafficking. Another way to control this issue is to put roadblocks and checkpoints where violence is common and also in airports and seaports. The N.D.L.E.A should also make sure that all pharmacies issue people drugs on prescription only. The problem of drug abuse is not something that can be controlled while sitting down, the country has to work together to prevent this harmful act. If the whole country will seek and use the knowledge they have to fight drug abuse then the society would be a better place to live .Now that we know the effects of drug abuse, it is time to put our hands together as a family to fight drug abuse in Nigeria and all over the world.

Friday, October 11, 2019

Business Proposal Checklist

Explain how energy evolved over time Into a consumable good. Does It still satisfy the original need for which It was created? Why or why not? How have our basic needs for energy changed? According to Breach (20061 the daily energy use per person has increased from 2,000 kcal when humans were just hunters to 244,526 kcal in 2000. From the beginning of the human race, we have used energy, First by setting wood and other materials on fire, using animals to assist In dally tasks, to using machinery, to finally evolving to the massive use of energy today.Today energy Is still needed to cook our DOD and make our daily lives easier thus satisfying the original need. Although energy is still necessary, I believe humans use too much Reference: Breach, A. J. (2006). Energy: Physical, environmental, and social Impact (3rd De. ). Upper Saddle River, NJ: Pearson-Prentice Hall. WOK-Q: What is the connection between population growth and energy use? How are each interrelated to the supply and dema nd of energy consumption and creation? Explain your answer. The Increase In population Is supported by the steady increase of our use of energy.Modern society is dependent on a massive amount of energy. If that energy were not available or if it declined at any significant amount, it could have a detrimental effect on the population. Should energy supplies decline, price will increase, and the economic challenged population may have to go without needed fuel or electricity. If they are already below a sustaining level, this could be tragic. WOK-Q: Why is it more expensive to transmit electricity locally than over long distances? Please list various reasons for this. Why would an energy plant want to distribute electricity locally if there are fewer profit margins?According to Breach (2006), ten percent of electric energy Is lost In the transmission process. Of the ten percent, eight percent Is loss locally. There are higher losses of energy at very low distribution voltage. Therefor e, the cost to transmit electricity locally is more expensive. The increase in market share, market growth, and no way to storage unused energy, would be reasons why an energy plant would want to distribute electricity locally even though profit margins were less. Breach, A. J. (2006). Energy: Physical, environmental, and social impact (3rd De. ). Upper Saddle River, NJ: Pearson-Prentice Hall.WOK-Q: Explain what is meant by base load, intermediate load, and peak load. Why are these incepts important to understanding the production of electricity and energy management? How do these relate to the end users of the product? According to Breach, base load is the basic amount of electricity that is always required. Base load is generated by the utilities large facilities. Intermediate load is the amount of electricity that slowly cycles on and off. Peak load is the time in which demand for electricity is the greatest. Peak load is usually only a few hours a day.Utilities meet peak load de mand by using additional generators that can be stated quickly. Electricity cannot be easily stored. Therefore, demand has to be anticipated by the utility company. Season and time of day are the predominate drivers of consumption. Enough electricity needs to be supplied to meet demand on the hottest day of summer. Maintaining a reliable electric system without interrupting power to the consumer cannot be accomplished without the balance of supply and demand. Describe the extent of damage done to the power grid during Hurricane Strain in Mississippi, Texas, and Louisiana.

Thursday, October 10, 2019

Value Pricing at Procter & Gamble

Specific assumptions about the relationship between price changes and market share changes Table. 2 Suggested Budget Requirements Fig. 1 Value Price Result Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  3 Objective 1: Prisoner’s Dilemma The P&G pricing system in the 70s and 80s was oriented towards market share.Please describe the prisoner’s dilemma in which those companies in the P&G’s markets got rewarded that maintained or increased their price promotions. For sake of discussion, let us use a single company (Unilever) as an example to illustrate how all the companies in P&G’s markets experience prisoner’s dilemma. Since Unilever and P&G operate in the same market, a lot of their actions are interdependent on one another. Initially, the two firms were engaged in a prisoner's dilemma. Major moves in product, pricing or policy without providing their intentions to the other would result in losses for both companies.Thus, a surprise move by any firm would yield lead to inefficiency. Ideally, both parties would prefer to escape the dilemma. This desire would give birth to a cooperative set of behaviour between the two players. This cooperation however would cease if Unilever (or P;G) decides to change its behaviour by increasing or maintaining its price promotions when P;G (or Unilever) chooses to cut back on promotions. Such a move by Unilever would lead to the adoption of a sequential games situation by both firms as the traditional cooperation would no longer exist.By looking ahead to the future response of P;G and reasoning back to the present, Unilever decides that this approach would be best for the firm. By increasing promotions without notifying P;G (which is planning to cut back on promotions), Unilever may see an advantage to the firm. This is referred to as opportunistic behaviour. Unilever may have the perception of P;G as being a bullying firm, and Unilever did not want to be left coopera ting only to have P;G cheat. Since the two firms were cooperating, both firms would be expecting the other to react to such a move.P;G now faces a dilemma whether to increase its price promotions, or to devote funds to increase advertising on products, or to go ahead and cut back on promotions (original plan and the riskiest). Although it is uncertain how they respond, there is no doubt that Unilever would have analysed the probabilities of P;G's potential reactions. Since consumers had become increasingly price sensitive, P&G would lose out in market share if they did not react. It is likely that they would choose to respond with a tit-for-tat move through mimicking Unilever in order to penalize them for cheating.This would result in Unilever hitting back, thus causing P&G to deliver a second punishment. There is no doubt that Unilever analysed this position of P&G and decided on the probability of P&G's response. Since P;G has value in other markets, it is likely that they would r espond and react. Though a reaction is likely, Unilever knew that its consumers are risk-averse. Thus by surprising P;G with higher price promotions, consumers would attach loyalty to Unilever products before P;G could come up with a strategy.If P;G reacted by offering similar promotions, consumers would continue to purchase Unilever products till the prices offered by P;G are low enough (resulting in lower profits) to make consumers shift their loyalties. Value  Pricing  At  Procter  ;  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  4 P;G could; however, do a number of things to overcome the risk aversion involved in Unilever's move. First, they could rely on their reputation to launch similar or better promotions, since risk aversion would be minimal as both firms are well-known national chains.They could advertise against Unilever, or launch ads which compare the prices; something that had not previously been done when the two firms were cooperating. Since this reaction is probable, Unilever has established that this reaction by P&G will result in an economic advantage in at least one of its markets. Perhaps P&G's reaction would allow Unilever to go ahead and capture new markets while P;G counters this initial move. Unilever decided to cease the cooperative strategy and made an opportunistic move by offering higher price promotions without notifying P;G.Before doing so, it was imperative that Unilever analysed the probable reactions; as well as, the results of these actions. Though it would likely illicit a tit-for-tat response, Unilever felt that the probable outcome would be advantageous enough to cease the cooperative strategy. Unilever's approach demonstrates an ability to look ahead and reason backward to select a move that will help them to gain market share at the cost of P&G (or basically any company which chooses to cut back). Objective 2: Organizational ProblemWhich was P&G’s organizational problem that enforced these strong promotional activit ies? Each business category which consisted of a collection of up to 3 brands was headed by a General Manager. The General Manager of each category had ownership of his/her own Profit and Loss statement. Within the category each brand was managed by Brand Managers. Each brand group was responsible for the success of the brand they managed. Hence there was competition within brands for the promotional budgets as well as manufacturing capacity.Promotion up the ranks within P&G was dependent on the sales and profits of each brand in the case of brand managers and for each category in the case of category General Managers. Even though a criteria like the ability to develop the skills and talent pool of the people lower in the hierarchy was present, it was still the sales and market share parameters that dominated the promotion decision within the firm. Amidst the fight for market share among FMCG (fast moving consumer goods) companies, promotional spending increased and soon became a no rm.Brand Mangers in P&G had short stints on a given brand (maybe a year or two) before they moved either horizontally, vertically or out of the organization. Since compensation and evaluation of performance was dependent on growth over previous year’s sales, managers pushed for relatively more promotional spending, in-order to increase market-share and sales irrespective of the cost. The short-stint of managers did not give them any incentive to think about the long term profitability of the brand, since they were not the ones who would beValue  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  5 held accountable in the long term. This led to a short-term focus by the manager for their own gain/incentive rather than looking at the broader picture and profits of the company as a whole. Hence strong promotional activities were enforced due this particular organization and incentive structure. Objective 3: Risks of implementing Value Pricing The category manage r for dish care, John Bess, was considering the introduction of value based pricing (= fair price; lower list pricing than before, but less promotions).Please describe the major risks for P&G in 1991 in case of implementing value pricing in the market for light-duty liquid detergents. Following are the main challenges and risks that P & G could face on implementation of value pricing 1. Operational Challenges: Applying and implementing the value pricing across the company shall certainly have the operational difficulties. This shall be complicated considering the large company and category size, various brands in the LDL Detergent Category, 8000-person sales force and thousands of customers. 2.Difficult to maintain Price Stability: Price Stability is critical to build and maintain a strong brand franchise and value pricing aims for the same. The category saw four price changes per year, on average, and there are 64 different price zones across the U. S. making it more challenging to implement the value pricing. Even if executed, it will be really difficult to create and maintain a significant price impression in the consumer’s mind. 3. No cushion for absorbing abrupt changes in raw material prices- These price changes shall have to be passed on to customers thus defeating the purpose of providing value pricing to the customers.This may also lead to fluctuations in prices. 4. Opposition by Distribution Channel Members: Margins and benefits to distribution channel members – retailers, distributors and wholesalers shall be squeezed under value pricing. There are fears that wholesalers and retailers may oppose the move and can either punish P & G in some way so as to deter competition from taking any such moves or can altogether deny passing the lower prices to the customers or at the worse, delist P & G products. 5.Uncertainty about volume and revenue forecast: Value Pricing is very new to P & G and thus there is an uncertainty about the profit of t he company and different members in the distribution channel in case value pricing is adopted by P & G. Besides this is an untested experiment. And the risks are huge (P & G market share for the category is too low (10%), and it will be difficult to lead the remaining 90% market. 6. Promotion and Price Pressure from the Competition: LDL has become a promotion-intensive category and is one of the most heavily promoted categories in the grocery store.P & G’s own research showed that the Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  6 market share was highly correlated with leadership in major media and feature advertising. Competitors like General Foods and Nestle have been fighting hard on price. So reduction of spending on promotion (as for value pricing) may hit back P & G in future. 7. Impact on customers: Value pricing shall make P & G move away from discounting. Thus, it may lead to the loss of discount-searching customers to the competitors w ho rely heavily on providing discounts and coupons to customers.Value pricing may lead to almost 10-20% price reduction and can altogether reposition the P & G products in the market. Value-based pricing may increase the loyal customers but the impact shall be much slower whereas the loss of the discount-searching customers shall be immediate. Long-Term gains with the increase in loyal customers may probably be well off-set by the loss of discount-searching customers. 8. Loss of Shelf Space: Prominent visibility and placement of a product is an important factor for the customer in order to make a purchase decision.Move to value pricing shall lead to the loss of fair share of shelf space and display allocation as no emphasis on the same is being laid in value pricing. 9. Fall out impact: Introduction of value pricing is a significant decision for P & G and shall require radical changes at the organizational level. P & G had not done anything this radical on such a scale earlier. In c ase of the Value-based pricing not working for P & G, the fall-out effects can put the business at high risk thereby impacting brand and category profitability and customer loyalty at risk.Objective 4: Short Proposal for Value Pricing In the coffee market, P&G’s own research showed that market share was highly correlated with leadership in major media and feature advertising. The responsible managers had many arguments not to introduce value pricing. However, assume you really want to implement value pricing. Please write a short proposal including recommendations for new list prices and budget requirements across the various marketing vehicles. Effects on sales and profits should be included.Please use case exhibit 13 as a basis for your pricing proposal (current, old plan) and calculate changes in the plan due to the implementation of value pricing (new plan). Even though our own research showed that market share was highly correlated with leadership in major media and feat ure advertising, which does not suggest Value Pricing strategy for coffee category, we still think this method can help us to achieve higher profit, based on reasonable assumptions and planning.Therefore, we work out a Value Pricing protocol for the coffee product, which is as follows: Value  Pricing  At  Procter r  &  Gamble  (A A)  Ã‚  Ã‚  Ã‚  Ã‚  7 Part I Basic Assumptions about the ma I: arket reacti towards price changes ion 1. Fr rom the artic we know that the consumers in the coffee segment is highly sens cle, w n sitive to pric Therefore the ce. e, ma arket reactio to price ch on hanges should be remark kable. As price goes down, the market share should incr s m e rease.When the price d n decreased to a certain am mount, which can h att tract the mos sensitive consumers to change, th market sha should in st c o he are ncreased by the largest p percentage. T Then, the increasing rate should be down. e He are the sp ere pecific assum mptions abou the relatio ut o nship betwe price cha een anges and m market share changes Ite ems Unit Price Changes e Market Sha Changes M are s Senario 1 -10% +7% Senar 2 rio -15% % +15% % Sena 3 ario -2 20% +1 18% Se enario 4 -25% +21% + Senario 5 S -30% +23% Senario 6 -35% +24%Table Assumpt e. 1 tions about th relationsh between price changes and mark share cha he hip ket anges 2. As A in value pr ricing strateg the prom gy, motion should be decreas along with the price adjustment, to find the d sed op ptimal list price of coffee we set up a 10% decre e; ease in mark keting expend diture in all scenarios, w which is att tainable base on our co ed ompany’s con nditions. 3. W simply ass We sume the ma arket size, de livered cost are not chan t nging. Part I Value Pr II: ricing Proce Please re the attac ess: efer ched Excel f file. Part I Value P III: Price result: Please refer the attached Excel file. r d Fig. 1 V Value Price R Result Here b Value Pri by icing, we fin the best list price for o coffee, w nd our which is 47. 8 And the d 81. derived prof based on o fit our assum mptions will b 71. 71, wh improve by 28. 75% be hich ed %. Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  8Part IV: Budget requirements From the article, we already knew that feature advertising is important to market share, so we will not cut the Feature display part in total marketing expenditures. We try to control the un-critical part to realize the deduction in marketing. Here are the suggested budget requirements: Total Budget for marketing expenditures Advertising Coupons Off Invoice/Feature display 38. 55 35. 15 265. 67 339. 37 Table. 2 Suggested Budget Requirements